A month before Ed Sullivan, American TV began to take The Beatles seriously
The Beatles' appearance on the Ed Sullivan show in February 1964 may have brought Beatlemania to North America and inspired a generation of musicians to try their hand at rock'n'roll, but it wasn't the first time the quartet appeared on American TV.
Three months earlier, on the November 18, 1963 edition of the Huntley-Brinkley Report, NBC News' correspondent Edwin Newman anchored a segment which gave US audiences their first taste of the excitement surrounding The Beatles. The broadcast included concert footage filmed at a show at the Winter Gardens in Bournemouth two days earlier, when three American networks – NBC, CBS and ABC – had been given permission to film.
There's no surviving footage from this broadcast – which Newman closed with the sneering comment, "Robert Percival, an artist, proposes to capture the Mersey Sound on canvas. Percival, mercifully, is deaf" – but viewers at home got further chances to acquaint themselves with the band who would change the world. Both NBC and CBS would run news bulletins that took a similar tone (NBC reported that the band made "non-music"), while ABC wouldn't use their footage at all.
Source: Fraser Lewry/loudersound.com
