Beatles mural projection mapped on to its old Apple building in London
Projection Advertising has transformed the appearance of 94 Baker Street, the Grade II listed one-time base for Apple Records and the Apple Boutique, as part of an event to launch the new Apple Apartments. Using two 15K projectors to create a light projection,
Projection Advertising filled the facade of the building –on the corner of Baker Street and Paddington Street – with a contemporary interpretation of the famous psychedelic-style mural by Dutch group The Fool, which had originally adorned the Apple building in its heyday. The image was projected with the strapline ‘another beautiful place for beautiful people’ – echoing Paul McCartney’s description of the Apple Boutique as ‘a beautiful place where beautiful people can buy beautiful things.’
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Source: AV
