George Harrison was a great rock n’ roll guitarist for The Beatles, but he was also fascinated with cultural music, such as Indian music and reggae. He had a passion for Indian music that led to him learning the sitar and adopting a more spiritual lifestyle. He also found reggae to be an intriguing genre and said the genre was somewhat similar to The Beatles. Reggae originated in Jamaica in the late 1960s and became an influential genre thanks to artists like Bob Marley and Jimmy Cliff. The music intrigued Many international audiences as it not only introduced them to the culture but also had a distinct sound that blended many genres and instruments.
Source: Ross Tanenbaum/cheatsheet.com