The Beatles' Now And Then already Fab Four's most-streamed song ever in a week
The Beatles are widely credited with helping to usher in the dominance of the album as the dominant form of consuming media, cranking out several of the most influential records in popular music - from 1965's Rubber Soul to the final album they recorded together, 1969's Abbey Road.
But while they may still be looked at as the paragons of the album era, The Beatles still hold a monumental place in the centre of music, and as such their back catalogue has easily moved through the times; from the album era, to the time of downloads and to the present day, where streaming is king.
(It does need to be stated, however, that The Beatles' legacy estate, Apple Corps, resisted change for a long time; the band's catalogue didn't join iTunes until 2010 and their full discography was only added to streaming platforms on Christmas Day 2016).
With the Beatles' 'last' song Now And Then heading to a record-breaking jump to Number 1 in the UK, we thought it was high time that, for the first time ever, the Official Charts Company can reveal the official most-streamed songs of all time by The Beatles in the UK.
This is made all the more special by the fact that Now And Then (with just three days of tracking) is the most-streamed Beatles track, ever, in a week, gaining 3.1 million streams. With 1.5 million video streams, it's also the most-streamed official music video by the Beatles in a week too.
Source: George Griffiths/officialcharts.com
